Olivier Ezratty, Innovation Strategies Consulting
olivier(at)oezratty.net, http://www.oezratty.net, @olivez
What I am doing
I am a freelance consultant focusing on digital media technologies and services with a broad range of interventions :
- With large organizations, like telecom operators, hardware manufacturers and software vendors, to support them in their business and marketing strategies with support including techno-screening to strategic thinking coaching, product roadmap definitions, conferences, seminars and training.
- With startups: I coach young entrepreneurs seeking external help to refine their business plan and their marketing strategies. I do this either directly or through various organizations like Scientipôle Initiative or investment funds. I cover the whole startup lifecycle from project inception to the various stages of growth.
- Upstream, with university students, as a faculty covering innovation strategies and projects coach.
At last, towards a larger audience with my blog, to share experiences on innovation, entrepreneurship and digital medias. The blog has two specifics : about one long in-depth post published every week, and being the repository of many reference documents like my yearly Las Vegas Consumer Electronics Show report and a reference guide for entrepreneurs in France, both downloaded more than 15K every year. Most of this stuff is published in French although some posts can be in English. My blog is read mainly by corporate marketing, strategy and economic intelligence executives, students, researchers, investors, entrepreneurs and journalists.
With whom ?
I started my freelance activity back in September 2005.
In the Corporate space, I have worked or am currently working for Bouygues Telecom, SFR, LG Electronics (mobile business), Netgem (set-top-box company), Skyrock (Skyblogs). I also coach more traditional businesses in their digital strategies such as L’Oréal / Maybelline, Crédit Agricole and Groupama.
I am an expert and selection committee member & president, and board member at Scientipôle Initiative (a organization providing loans to very early stage companies) as well as with the Finarea and AMCI funds. I have worked for various grown-up startups like Miyowa (mobile instant messaging platform vendor) as well as with investment funds like Axa Private Equity and iSource Gestion (for startups due diligences).
I’m invested in ULike, a recommendation Internet site combining social cataloging and collaborative filtering engines. I am also a member of the board for Darqroom, a web professional photo sharing and printing site.
At last, I am a faculty at Ecole Centrale Paris, in the ICT 3rd year curriculum, where I teach on innovation strategies and coach students projects. I also participate to the HEC MBA as a lecturer on the crisis management anticipation elective run by Michel Safars.
My background
I have 25 years of experience in software research and development, marketing and business development. I started my career in 1985 at Sogitec, a wholly owned subsidiary of Dassault Aviation, where I was a software design engineer then project manager and group manager of a development team working on custom electronic publishing projects. I then became an early adopter of the Windows platform, starting projects on its initial 1.0 release.
Starting in 1990, I then acquired at Microsoft France a broad experience in all dimensions of marketing: products, channels, customer, communication and public relations. I launched the first version of Visual Basic in 1991 as well as Windows NT in 1993, and a bunch of partner programs. All these are now IT industry standards. I became Chief Marketing Officer of Microsoft France in July 1998 where I reengineered internal and external communication tools, charter, processes and vendors, reshaped its public relations including starting dealing with government institutions, managed customer’s and partner’s transition to Year 2000 and Euro, consolidated its call centre and telesales operations and also launched Windows 2000 and Office 2000.
In May 2001, I became Director of the Developer and Platform Evangelism Division which I created and staffed for the France region. This organization of 50+ is chartered with driving the adoption of the Microsoft enterprise platform by software developers, IT professionals, software vendors, as well as with the computer science academia and research. I launched the « .NET » platform, new partnerships with the best universities, research organizations and local software vendors, as well as initiated the first strategic .NET projects with large accounts across many industries.
I graduated in 1985 from Ecole Centrale Paris with a Computer Science Msc equivalent.


